Case study: The Impossible Location Shoot
In this concept case study, photographer Hannah Webster shows how one studio photo of a tech rucksack can be placed into multiple global locations using AI. The article explores how brands can create travel, adventure and lifestyle campaigns without flights, permits or expensive shoots, while keeping the product realistic, consistent and premium.
Is AI Art Stealing? A Photographer’s Honest Take
Is AI art stealing from artists? In this article, photographer Hannah Webster shares an honest perspective on AI and creativity, exploring concerns around copyright, style imitation and originality. Drawing on 15 years of experience, she explains how AI can be used responsibly as a creative tool rather than a way to copy existing work.
Case Study: One Product, Endless Environments with AI
In this concept case study, photographer Hannah Webster shows how AI can place a single skincare product image into multiple environments while keeping the product perfectly consistent. The article explores how AI allows brands to create varied campaign visuals, test creative ideas, and generate lifestyle content from one base image without reshoots or high production costs.
Case Study: Visualising an Adventure Watch Campaign with AI
In this concept case study, photographer Hannah Webster explores how AI can be used to visualise an adventure-style watch campaign across multiple extreme environments. The article shows how AI enables cinematic brand storytelling, creative prototyping, and large-scale visual ideas without the cost and logistics of traditional global photoshoots.
Case Study: Creating Gritty, Alternative Brand Imagery with AI
In this case study, photographer Hannah Webster explores how AI was used to create gritty, alternative brand imagery for a jewellery label, including character-led model portraits and lifestyle visuals. The article shows how AI can move beyond polished stock aesthetics to produce realistic, editorial-style photography for small brands.
The Ethics of AI Photography: A Studio Perspective
In this article, photographer Hannah Webster shares a practical, honest look at the ethics of AI photography, including copyright, consent, ownership and transparency. Drawing on 15 years of experience, she explores how AI can be used responsibly in commercial photography and why human skill still matters in the creative process.
Case Study: Creating Brand Imagery Without a Traditional Shoot
In this case study, photographer Hannah Webster shares how AI was used to create lifestyle brand imagery for a small home fragrance business without a traditional photoshoot. The article explores the creative process, from working with real product photos to building digital environments, and shows how AI can help small brands achieve professional visual identity on a realistic budget.